You know that stories sell, and case studies tell a great story about how you helped a customer and why they are now a raving fan.
They demonstrate the customer’s challenges, what they were looking for and why, and the reason they chose you. They also delve into the solution you provided and how the customer benefitted from that solution. They are powerful, objective, and relatable.
Articles can go on your blog, someone else’s blog, in a trade publication, or elsewhere. Their purpose is to express your thoughts and perspectives on a certain topic and direct readers back to your website.
Articles are a great tool to use to flex your knowledge and establish yourself as trustworthy and legit.
Your website is like your storefront. You want it to be clean, welcoming, and easy to navigate.
The content on your site should be broken out logically and delineated with headers and subheads. But more than that, the content should let your reader know you understand their challenge, what they are looking for in a solution, and how you can help them.