the ROADMAP TO THE 7Cs Content Planning Toolkit

If you want your content to work for you, I have two words:
Content Planning.

The Roadmap to the 7Cs Toolkit will help you plan your content so that it is successful for you and your business.

With a solid plan, you'll know what to publish, when to publish it, and how to connect with your audience effectively. Your content will be focused and have a purpose, which will lead to success.

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Why Do Organizations Struggle with Content Planning?

Maybe they think they don’t need to because they don’t publish much, or maybe their plan is all in their head. They may lack the time and resources to create the plan, or maybe they simply think a plan won’t work for them.

As a result, they publish content with no real purpose or goal, which leads to content that’s all over the place. And they wonder why it’s not working for them.

So why do so many organizations
NOT plan their content?

Common Misconceptions About Content Planning
Some believe they don’t need a plan.
Consequence of Not Having a Content Plan
This can lead to chaotic and ineffective content.
The Importance of Strategic Content Creation
A well-defined plan is critical for success

Most Marketers Think Their Content Isn’t “Successful”

According to Content Marketing Institute,
only 29% of B2B marketers say they are extremely or very successful 
with their content.

And do you know what they attribute that success to?

  • Having a documented strategy or plan
  • Aligning content to their business goals.
  • Creating content with intention, not for the sake of it.
I’ve been helping businesses plan and develop content for 17 years and I can honestly say those that have and follow a content plan are far more successful with their content than those that don’t.

And too many don’t, so I want to
change that.
A head portrait of Wendy smiling at the camera

The Roadmap to the 7Cs gives you the tools and strategy to create effective, successful content.

In my 17+ years helping businesses with content, I've noticed:

  • Businesses that don’t follow a content plan don’t keep up with creating content
  • Businesses that don’t tie a goal or objective to their content don’t stick with creating it
  • Businesses understand they need content but aren’t sure why
  • Businesses that lack resources lack consistent content creation

So, I created The Roadmap to the 7Cs as a manageable content creation and implementation program to help businesses finally achieve success with their content.

When you follow the Roadmap, you find the 7Cs:

Roadmap to the 7C's info graphicget your toolkit
1
Control over:
  • What you publish
  • Your publishing schedule
  • The message
2
Clarity over:
  • Why you’re publishing what you’re publishing
  • What you want it to do for you
  • The message and the goals
3
Confidence:
  • Your content is working
  • You’re connecting with your audience
  • With what you’re publishing
4
Calm:
  • You’re no longer stressed about not knowing what to create
  • You’re no longer anxious about your content’s performance
  • You’re no longer worried about “throwing darts in the dark” with your content
5
Connection:
  • With your audience
6
Conversion:
  • ·Your audience is converting into prospects
7
Consistency:
  • It’s working so you keep doing it

On your journey along the Roadmap,
you use the following content creation tools:

Content Plan:
The heart of your content, it discusses what you will create, who it’s for, and the results you want it to achieve.
Content Calendar:
Lays out the next 3 months of content – what you will create when, and how you’ll distribute it.
Content Checklist:
Helps you stay organized with your content from beginning to end.

Content Parking Lot:
Content ideas that did not make it into the plan but might be used in the future.
Content Repurposing Guide:
Helps ensure your content is working as hard as it can for you.

Content Idea Generator:
To inspire content ideas that help your audience and your business at the same time.

What clients are saying:

The Roadmap to the 7Cs Toolkit is very useful, and I think a lot of folks will find it incredibly helpful with their content.
- Sarah Spoelstra, Founder, Moonshine Design
It is a great program with truly actionable tools. I love how practical it is and how fast it can bring support, clarity and action for someone struggling to create  content consistently.
- Amy Bogott, Owner, Amy Lynne Coaching

How does this work?

You have three options: Do It Yourself (DIY), Do It With Me (DIWM) or Done For You (DFY)

Book Icon
Do It Yourself

$499

Worksheets + Video Lessons
Do it at your own pace.
  • Content plan
  • Quarterly Content Calendar
  • Content parking lot
  • Content checklist
  • Content repurposing guide
  • Content idea generator
Get Started
book icon
Do It With Me

$650

Everything in DIY + personalized help.
Do it with guidance.
  • Content plan
  • Quarterly Content Calendar
  • Content parking lot
  • Content checklist
  • Content repurposing guide
  • Content idea generator
  • One hour of one-on-one with me
get started
Book icon
Done For You

Book a Call

We handle it all.
Let us do the heavy lifting.
  • Everything is included
Book a Call

Frequently Asked Questions

Q: What outcomes will you enjoy?

A: When you’re done going through the Roadmap to the 7Cs Content Planning program, you will have a better understanding of what kinds of content you need to create and why. This will help you better reach your audience, guide them through their buying process, and develop credibility with them so when they’re ready to buy, they’ll think of you.

Q: Why do I need a content plan?

A: A content plan ensures your content is focused and aligned not only with the needs of your audience, but also with your business goals and objectives.

Q: How much content do I need to create to be effective?

A: The answer depends on the resources available to you and what your audience expects. Consistency is better than quality so focus on being consistent with publishing content and you’ll be OK.

Q: Can’t I do this on my own without you?

A: Sure, but why haven’t you yet?

Transform Your Content Strategy Today

My goal is for you to have a solid, actionable content plan that brings you tremendous success with your content.
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