blog Post

5 Reasons Why White Space is Critical in Your Content

August 22, 2022
Content Marketing
Content Strategy

If you want people to read your content, you need to pay attention to more than what you write.

You also need to pay attention to how those words are organized on the page - that they attract your reader's eye and are easy to consume.

That means including plenty of white space on your page to make it attractive to your reader. Otherwise, your reader will see a page dense with copy and determine it's too difficult and arduous and decide to bounce.

And you don't want that.

White space is your friend & plays a pivotal role in your content

While you might be tempted to write long sentences and even longer paragraphs, avoid the temptation. Make both short.

When you do you, your content benefits and so do your readers.

While it may sound like hyperbole, everyone wins when your content includes plenty of white space. Here's why:

Skimmable: White space tells your brain what you're about to read is skimmable, which makes it seem more attractive

Cadence: White space creates a cadence for reading, which makes it seem easier to digest

Structure: White space provides structure for both the author and the reader

Look better: White space makes your content look better, plain and simple

Consumable: White space makes your content more consumable

Don't make reading your content a task for your audience. Break up sentences into short paragraphs and use plenty of white space. Your readers will thank you.

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