If you want people to read your content, you need to pay attention to more than what you write.
You also need to pay attention to how those words are organized on the page - that they attract your reader's eye and are easy to consume.
That means including plenty of white space on your page to make it attractive to your reader. Otherwise, your reader will see a page dense with copy and determine it's too difficult and arduous and decide to bounce.
And you don't want that.
While you might be tempted to write long sentences and even longer paragraphs, avoid the temptation. Make both short.
When you do you, your content benefits and so do your readers.
While it may sound like hyperbole, everyone wins when your content includes plenty of white space. Here's why:
Skimmable: White space tells your brain what you're about to read is skimmable, which makes it seem more attractive
Cadence: White space creates a cadence for reading, which makes it seem easier to digest
Structure: White space provides structure for both the author and the reader
Look better: White space makes your content look better, plain and simple
Consumable: White space makes your content more consumable
Don't make reading your content a task for your audience. Break up sentences into short paragraphs and use plenty of white space. Your readers will thank you.